4.16.2013

Hollywood to the rescue


75 messages on the blog and I need to draw a line.

15401 views at the time of writing 2013-04-16 09:59Am. Note that these are direct views and that since one can scroll down to read other messages or multiple posts these are not accounted for, so the figure is likely higher as is the case for numbers below.

Most read entry ? Follow the link , a post with 800 direct views this far. Celebrity attracts as does a simple yet to the point message. Airlines need to continue transporting non human primates because they are needed for our ongoing quest for cures and life saving treatments.

2nd position with 281 views goes to 50 entries is a landmark - a post about how animal research is conducted by researchers that often times have a passion for animals and humans. Their jobs aren't easy but the aims are worth the sacrifice, else they'd quit a long time ago!  Also a reflection of my own liking of birds.

3rd is Animal research in doubt with 276 direct views. The number I think highlights the state of concern by those involved in research. I have often found op'ed pieces about the use of animals in research written by researchers to be apologetic or defensive in tone, which says a lot about their state of mind and the undue pressure exerted on them. Important actors such as medical charities are looking the other way and that is not helping either.  Animal alternatives create the impression that animals will at some point in the future no longer be needed. Is that really so? 

So drawing the line I'd say that a wining strategy involves getting the public on your side. That's where Hollywood comes into play. Use high profile actors,  film makers and influential producers to get your messages across. Implement communication plans that involve social media. BE outspoken and communicate achievements and let all know why what you do is so important. I know airlines listen because they fly the same people you cure. Medical progress matters to all of us.

In the end it is the survivors, the patients saved that will tell the most compelling story of all. That of getting back their life and the invaluable opportunity of being with their loved ones!  These last words go to thank the animals that make our species so succesfull.





 

4.03.2013

None of us is getting out ALIVE! By Paul McKellips




None of us is getting out alive !



by Paul McKellips

Do you remember your first trip on a
commercial airliner?

I remember being 9 years old and
walking up the leaning aisle to my seat on
a North Central Airlines DC-3 propeller
flight from Minneapolis to Oshkosh on
September 9, 1968. The event was so special
that all 21 of us passengers were dressed in
our Sunday best.

Aviation unleashed my imagination,
and the world as I knew it no longer had
boundaries. Anything was possible.

In 1978, a ‘jumbo’ jet took me over
the Atlantic Ocean for the first time, and
picture books came to life as I experienced
the magic of France. Throughout my
college years, I often spent hours at the
local airport, moving from gate to gate,
just watching people come and go. With an
airplane parked outside but no ticket in my
hand, I dreamed of the day when my career
would take off and an airplane would take
me to unknown destinations.

But July of 1981 opened my eyes
to a different level of experience with
aviation. I stood at the arrival gate sobbing
uncontrollably, buried deep in a group hug
with my brothers and sister, completely
unable to comprehend that my daddy had
died unexpectedly in my arms the night
before. I was the guilty 22-year-old son
who couldn’t save his own father with CPR.
I remember landing at Chicago’s O’Hare
airport and watching the baggage handlers
tenderly remove my father’s casket, fully
aware that I was in the window watching
through the tears.

Since that July day in 1981, I look at
airports and airplanes differently now. I see
tearful reunions at baggage claim and I now
understand what’s going on.

I now see far-too-young women with
hairless heads and pink ribbons. I see small
children anchored by the faces of worried

parents as they board an ‘exciting’ flight
to see yet another specialist at a different
hospital. And I often see scientists and
researchers traveling around the world,
heading off to a conference or seminar in
their relentless quest through miles, time,
blood, sweat and tears to find the elusive
cure and the impossible breakthrough.

Illness, disease, injury and
misfortune are like the
dreaded middle seats with no
leg room. You may not get
it today, but you will; we all
will…eventually.

I no longer board an airplane with the
wide-eyed wonder of a boy but rather with
the grizzled temperament of a seasoned
‘air warrior,’ constantly fretting about the
availability of space in the overhead bin,
the possibility of a middle seat and the
realization that my knees will enter my
chest cavity as soon as the guy in front of me
reclines. The boundary-free dreams of my
youth have been replaced by TSA security
lines, expectations of delays and the fear of
system-wide gridlock if O’Hare gets fog.

But no matter how busy I am, or how
stressed my airline connection is, my
emotions immediately snap back to 1981
when I see the familiar tears, when I notice
the bald heads and when I watch those little
pediatric wonders board early.

The airlines see them, too.

Great airlines—historical icons like
American, United, Continental, Air
Canada and Lufthansa—all do their part
to make life—and sometimes dying—just a
little bit easier for those of us in need.

I’ve seen airlines move terminal cancer
patients up to first class seats in an effort to
create a special moment as a husband and
wife check off another adventure on the
bucket list before time runs out.

I’ve seen airlines provide free “Make a
Wish” flights to pediatric patients and their
families so that a short life can enjoy a big
event at the happiest place on earth.

I’ve seen frequent mileage programs
redesigned so that air-weary travelers can
donate their miles to families who need to
travel to a Ronald McDonald House or out
to Walter Reed National Military Medical
Center to be with a loved one during a time
of illness or trauma.

Yes, the airlines run a business, but
they see the same faces we do. Every CEO
at every airline and every pilot in every
cockpit is no different than the rest of us.
They see the faces, and they know all too
well that none of us is getting out of this
life alive.

Illness, disease, injury and misfortune
are like the dreaded middle seats with no
leg room. You may not get it today, but you
will; we all will…eventually.

Yet a conundrum exists that I simply
can’t reconcile. The airlines that carry
those faces, the patients with the diseases
and their families that buckle up tightly
with hopes for a miracle, refuse to transport
the non-human primates for disease and
trauma research that might possibly hold
the future for cures and breakthroughs.

The seats are filled with mothers and
fathers and children facing the end of their
days, while the cargo compartment below
remains empty of the non-human primates
that might give those up above a new ticket
for hope.

No, none of us is getting out alive. But
maybe we don’t have to go today.

If airlines better understood the faces
looking out their windows, they might also
see young scientists and researchers with
unleashed imaginations who now face
a world where aviation may be creating
some of the boundaries between hope and
despair, life and death.


McKellips is an Author and Executive Vice President of
the Foundation for Biomedical Research in
Washington, DC.

Reproduced with kind permission of LAB Animal Europe
To view the original article follow this link in April Lab Animal Europe and flip to page 38.

36 Volume 13, No. 4 | APRIL 2013 www.labanimaleurope.com